Internet Marketing In Hospitality - Cox, Barbara; Koelzer, William (Upper Saddle River, N.J. : Prentice Hall, 2004)
Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
Includes index.
Keywords: Hospitality industry -- Data processing; Hospitality industry -- Management