Cook, Arthur G. <br/><br/>
Forecasting for the pharmaceutical industry :  models for new product and in-market forecasting and how to use them / 
Arthur G. Cook. 
 - xvii, 141 pages :  illustrations;  25 cm. 
<br/><br/>Includes bibliographical references (p. 135-137) and index. 
<br/><br/><label>ISBN: </label>9780566086755 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical industry.<br/>Pharmaceutical industry--Forecasting.