Monger, Brian <br/><br/>
Marketing in black and white/ 
Brian Monger 
 - Frenchs Forest, N.S.W. :  Pearson Education Australia,  2007 
 - xxx, 598 p. :  ill. ;  26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0733973884 9780733973888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks