TY  - BOOK
AU  - Nichols,David
TI  - Return on ideas: a practical guide to making innovation pay 
SN  - 9780470028575
PY  - 2007///
CY  - Chichester, England, Hoboken, NJ
PB  - John Wiley & Sons
KW  - Brand name products
KW  - Diffusion of innovations
KW  - Product management
N1  - Includes index
ER  -