Nichols, David,  1967- <br/><br/>
Return on ideas :  a practical guide to making innovation pay / 
David Nichols. 
 - xvi, 261 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470028575 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Diffusion of innovations.<br/>Product management.