TY  - GEN
AU  - Furrer,Olivier
AU  - Landry,Mikèle
AU  - Baillod,Chloé
AU  - Kerguignas,Jie Yu
TI  - A Research Agenda for Service Marketing / 
T2  - Elgar Research Agendas
SN  - 9781803923161
AV  - HF5415.5  .R47 2024
PY  - 2024///
CY  - Cheltenham, UK ; , Northampton, MA, USA : 
PB  - Edward Elgar Publishing
KW  - Service industries
KW  -  Marketing
KW  - Customer relations
N1  - Dr. Tahirah Binti Abdullah; Includes bibliographical references and index
ER  -