A Research Agenda for Service Marketing /  
Edited by Olivier Furrer, Professor of Marketing, Department of Management, University of Fribourg, Switzerland, Mikčle Landry, Research Assistant, Department of Management, University of Fribourg, Switzerland, Chloé Baillod, Research Assistant, Department of Management, University of Fribourg, Switzerland, Jie Yu Kerguignas, Assistant Professor, EHL Hospitality Business School, University of Applied Sciences and Arts Western Switzerland (HES-SO), Delémont, Switzerland. 
 - xi, 389 pages :   illustrations ;   25 cm. 
 - Elgar Research Agendas .
<br/><br/> Dr. Tahirah Binti Abdullah 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781803923161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries -- Marketing<br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HF5415.5   / .R47 2024