TY  - BOOK
AU  - K.,Hemachandran
AU  - Choudhury,Debdutta
AU  - Rodriguez,Raul Villamarin
AU  - Wise,Jorge A.
AU  - T.,Revathi
TI  - Predictive Analytics and Generative AI for Data-Driven Marketing Strategies
T2  - Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management
SN  - 9781032748917
AV  - HF5415.125 .P73 2025
PY  - 2025///
CY  - Boca Raton, FL
PB  - CRC Press
KW  - Marketing
KW  - Data processing
KW  - Technological innovations
KW  - Artificial intelligence
KW  - Marketing applications
N1  - Includes bibliographical references and index
ER  -