Predictive Analytics and Generative AI for Data-Driven Marketing Strategies - K., Hemachandran; Choudhury, Debdutta; Rodriguez, Raul Villamarin; Wise, Jorge A.; T., Revathi, (Theerthagiri) 1989- (Boca Raton, FL : CRC Press, 2025)
Includes bibliographical references and index.
Keywords: Marketing -- Data processing; Marketing -- Technological innovations; Artificial intelligence -- Marketing applications