Predictive Analytics and Generative AI for Data-Driven Marketing Strategies / 
Edited by Hemachandran K, Debdutta Choudhury, Raul Villamarin Rodriguez, Jorge A. Wise and Revathi T. 
 - xiv 276 pages :  llustrations ;  25 cm. 
 - Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781032748917 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing.<br/>Marketing--Technological innovations.<br/>Artificial intelligence--Marketing applications.
<br/><br/><label>LC Class. No.: </label>HF5415.125  / .P73 2025