Tarnanidis, Theodore K., <br/><br/>
Driving Green Marketing in Fashion and Retail / 
Theodore K. Tarnanidis, International Hellenic University, Greece, Evridiki Papachristou, International Hellenic University, Greece, Michail Karypidis, International Hellenic University, Greece, Vasileios Ismyrlis, Hellenic Statistical Authority, Greece. 
 - xv, 312 pages :  illustrations;  29 cm. 
 - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. .
 - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. .
<br/><br/> Puan Aimi Nadia binti Ibrahim@Zakaria 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "This book focuses on the effort of clothing/fashion businesses to best articulate the spectrum of green and sustainable digital marketing techniques based on the use of pioneering practices. By integrating these green and sustainable digital marketing techniques, fashion brands can effectively communicate their commitment to eco-friendly mechanisms towards the growing audience of environmentally conscious consumers. The book focuses on the ongoing trends of green and sustainable (digital) marketing techniques in the fashion industry"-- 
<br/><br/><label>ISBN: </label>9798369330494 
<br/><br/><label>LCCN: </label>2024034917 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fashion merchandising.<br/>Green marketing.<br/>Clothing trade--Environmental aspects.
<br/><br/><label>LC Class. No.: </label>HD9940.A2  / D75 2024