TY  - BOOK
AU  - Barbosa,Belem
TI  - Marketing Innovation Strategies and Consumer Behavior
SN  - 9798369341957
PY  - 2024///
CY  - Hershey, PA
PB  - Business Science Reference
KW  - Consumer behavior
KW  - Marketing
KW  - Technological innovations
N1  - Pemilihan Buku di Karnival Semarak Ilmu 2024; Fakulti Keusahawanan Dan Perniagaan - Dr. Hasannuddiin Bin Hassan; Includes bibliographical references and index
ER  -