Feroz, A. Karim, <br/><br/>
Digital Analytics for Marketing / 
A. Karim Feroz, Gohar F. Khan and Marshall Sponder. 
 - Second edition 
 - xii, 307 pages :  charts ;  26 cm. 
 - Mastering Business Analytics   .
 - Mastering Business Analytics  .
<br/><br/> Pemilihan Buku di Karnival Semarak Ilmu 2024  Fakulti Keusahawanan Dan Perniagaan - Dr. Fatihah Binti Mohd 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-0367456412 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media  <br/>Internet marketing