Sales Management : Analysis and Decision Making /
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Jr., Michael R. Williams
- Eleventh Edition
- xxiii, 350 pages ; 28 cm.
Prof. Dr. Mohd Rafi Bin Yaacob Fakulti Keusahawanan Dan Perniagaan
Includes bibliographical references (pages 323-340) and index