TY  - BOOK
AU  - Vom Lehn,Dirk
TI  - Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction 
T2  - Routledge Studies in Marketing
SN  - 9781138957978
PY  - 2024///
CY  - New York, London
PB  - Routledge Taylor & Francis Group
KW  - Symbolic interactionism
KW  - Social interaction
KW  - Social psychology
KW  - Methodology
N1  - Prof. Dr. Mohd Rafi Bin Yaacob; Fakulti Keusahawanan Dan Perniagaan; Includes bibliographical references and index
ER  -