Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction - Vom Lehn, Dirk (New York ; London : Routledge Taylor & Francis Group, 2024)
Prof. Dr. Mohd Rafi Bin Yaacob
Fakulti Keusahawanan Dan Perniagaan
Includes bibliographical references and index
Keywords: Symbolic interactionism; Social interaction; Social psychology -- Methodology