Vom Lehn, Dirk, <br/><br/>
Peopling Marketing, Organization, and Technology :  Interactionist Studies in Marketing Interaction / 
Dirk vom Lehn 
 - xv, 238 pages ;  24 cm. 
 - Routledge Studies in Marketing .
 - Routledge studies in marketing .
<br/><br/> Prof. Dr. Mohd Rafi Bin Yaacob  Fakulti Keusahawanan Dan Perniagaan 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781138957978 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Symbolic interactionism<br/>Social interaction<br/>Social psychology--Methodology