Management Research : Applying the Principles of Business Research Methods - Rose, Susan (Professor in Marketing management); Spinks, Nigel (College teacher); Canhoto, Ana Isabel (London ; New York : Routledge Taylor & Francis Group, 2024)
Prof. Dr. Mohd Rafi Bin Yaacob
Fakulti Keusahawanan Dan Perniagaan
Includes bibliographical references and index
Keywords: Management -- Research; Quantitative research