Financial Dimensions of Marketing Decisions /
David W Stewart.
- xvi,247 pages : illustrations ; 21 cm.
- Palgrave studies in marketing, organizations and society .
- Palgrave studies in marketing, organizations and society .
Pemilihan Buku di Karnival Semarak Ilmu 2024 Fakulti Keusahawanan Dan Perniagaan - Encik Mohammad Nizamuddin Bin Abdul Rahim
Includes bibliographical references and index
9783030155643
Marketing--Decision making Marketing--Management Marketing