TY  - BOOK
AU  - Kaefer,Florian
TI  - An Insider's Guide to Place Branding: Shaping The Identity And Reputation Of Cities, Regions And Countries 
T2  - Management for professionals  
SN  - 9783030671433
PY  - 2021///
CY  - Cham, Switzerland
PB  - Springer
KW  - Branding (Marketing)
KW  - Place marketing
N1  - Pemilihan Buku di Karnival Semarak Ilmu 2024; Fakulti Keusahawanan Dan Perniagaan - Encik Mohammad Nizamuddin Bin Abdul Rahim; Includes bibliographical references and index
ER  -