TY  - BOOK
AU  - Hackley,Christopher E.
AU  - Hackley,Rungpaka Amy
TI  - Rethinking Advertising as Paratextual Communication
SN  - 9781800882614
PY  - 2022///
CY  - Cheltenham, UK, Northampton, MA, USA
PB  - Edward Elgar Publishing
KW  - Advertising
KW  - Language
KW  - Branding (Marketing)
N1  - Fakulti Keusahawanan dan Perniagaan; Mohd Hafiz Bin Rosli; Includes bibliographical references and index
ER  -