TY  - BOOK
AU  - Maclaran,Pauline
AU  - Chatzidakis,Andreas
TI  - Gendered Marketing
T2  - Gendered Management
SN  - 9781839108815
PY  - 2022///
CY  - Cheltenham, UK
PB  - Edward Elgar Publishing
KW  - Marketing
KW  - Social aspects
KW  - Consumer behavior
KW  - Feminist theory
KW  - Sex differences
N1  - Fakulti Keusahawanan dan Perniagaan; Mohd Hafiz Bin Rosli; Includes bibliographical references and index
ER  -