Maclaran, Pauline,

Gendered Marketing / Pauline Maclaran and Andreas Chatzidakis - vi, 158 pages : illustrations ; 23 cm. - Gendered Management . - Gendered management .

Fakulti Keusahawanan dan Perniagaan Mohd Hafiz Bin Rosli

Includes bibliographical references and index

9781839108815


Marketing--Social aspects
Consumer behavior
Feminist theory
Marketing--Sex differences