Maclaran, Pauline,
Gendered Marketing /
Pauline Maclaran and Andreas Chatzidakis
- vi, 158 pages : illustrations ; 23 cm.
- Gendered Management .
- Gendered management .
Fakulti Keusahawanan dan Perniagaan Mohd Hafiz Bin Rosli
Includes bibliographical references and index
9781839108815
Marketing--Social aspects
Consumer behavior
Feminist theory
Marketing--Sex differences