Sethna, Zubin, <br/><br/>
CONSUMER BEHAVIOUR / 
ZUBIN SETHNA 
 - Fifth Edition 
 - xxiii, 584 pages :  illustrations (some color) ;  25 cm. 
<br/><br/> Dr. Nik Syuhailah Binti Nik Hussin  Fakulti Keusahawanan dan Perniagaan   Pameran Buku di Kampus Kota 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781529754063 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Textbooks