Yildirim, Gokhan, <br/><br/>
APPLIED MARKETING ANALYTICS USING R / 
GOKHAN YILDIRIM & RAOUL KUB̈LER 
 - xiv, 369 pages :  illustrations ;  23 cm. 
<br/><br/> Encik Mohammad Nizamuddin Bin Abdul Rahim  Fakulti Keusahawanan dan Perniagaan  Includes index.  Pameran Buku di Kampus Kota 
<br/><br/><label>ISBN: </label>9781529768732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing<br/>Marketing--Data processing<br/>Marketing--Statistical methods<br/>R (Computer program language)