TY  - BOOK
AU  - Lee,Julie Anne
AU  - Taras,Vas
AU  - Usunier,Jean-Claude
TI  - Business & Marketing Across Cultures
SN  - 9781529754384
PY  - 2023///
CY  - London ; 
PB  - SAGE
KW  - International business enterprises
KW  - Management.
KW  - Export marketing
N1  - Fakulti Keusahawanan dan Perniagaan - Encik Mohammad Nizamuddin Bin Abdul Rahim; Pameran Buku di Kampus Kota; Includes bibliographical references and index
ER  -