Lee, Julie Anne
Business & Marketing Across Cultures /
Julie Anne Lee, Jean-Claude Usunier & Vasyl Taras.
- xviii, 257 pages ; 23 cm.
Fakulti Keusahawanan dan Perniagaan - Encik Mohammad Nizamuddin Bin Abdul Rahim Pameran Buku di Kampus Kota
Includes bibliographical references and index
9781529754384
International business enterprises --Management.
Export marketing