TY  - BOOK
AU  - Batat,Wided
TI  - Strategies for the Digital Customer Experience: Connecting Customers with Brands in the Phygital Age 
T2  - New horizons in marketing series
SN  - 9781800371880
PY  - 2022///
CY  - Cheltenham, UK, Northampton, MA
PB  - Edward Elgar Publishing
KW  - Customer relations
KW  - Management
KW  - Data processing
N1  - Dr. Syamsuriana Binti Sidek; Fakulti Keusahawanan Dan Perniagaan; Includes bibliographical references (pages 244-256) and index
ER  -