Strategies for the Digital Customer Experience : Connecting Customers with Brands in the Phygital Age - Batat, Wided (Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, 2022)
Dr. Syamsuriana Binti Sidek
Fakulti Keusahawanan Dan Perniagaan
Includes bibliographical references (pages 244-256) and index
Keywords: Customer relations -- Management -- Data processing