INFLUENCING FACTORS OF PURCHASE INTENTION AMONG GENERATION Y: A CASE STUDY ON SHOPEE/
A case study on Shopee.
NISA NURHANISAH BINTI MADERI ; supervised by: Dr. Noor Ullah Khan.
- v, 40 pages: colour illustrations ; 30 cm + 1 computer disc
Thesis Collections. Thesis Master.
Bibliography : pages 32-37.
Purchasing. Consumer purchase. Generation Y. Libraries--Special collections--Dissertation, Academic. Teleshopping.