AN EFFECTIVE PRODUCT INNOVATION, PRICING TECHNIQUES AND E-COMMERCE INFLUENCE CONSUMER BUYING BEHAVIOUR OF SMALL AND MEDIUM SIZED ENTERPRISES (SMES) IN MALAYSIA - Nik Nur Amalin Nik Mohd Azmi; Noor Ullah Khan, Dr.; Universiti Malaysia Kelantan. Malaysian Graduate School of Entrepreneurship and Business (2023)
Thesis Collections.
Thesis Master.
Bibliography : pages 48-50.
Keywords: Consumer behavior -- Malaysia; E-commerce -- Malaysia; Libraries -- Special collections -- Dissertation, Academic; Pricing -- Malaysia; Product management -- Malaysia; Small business -- Malaysia