Nik Nur Amalin Nik Mohd Azmi, <br/><br/>
AN EFFECTIVE PRODUCT INNOVATION, PRICING TECHNIQUES AND E-COMMERCE INFLUENCE CONSUMER BUYING BEHAVIOUR OF SMALL AND MEDIUM SIZED ENTERPRISES (SMES) IN MALAYSIA / 
NIK NUR AMALIN NIK MOHD AZMI ; supervised by: Dr. Noor Ullah Khan. 
 - viii, 59 pages:   colour illustrations ;  30 cm +  1 computer disc 
<br/><br/> Thesis Collections.  Thesis Master. 
<br/><br/>Bibliography : pages 48-50. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Malaysia.<br/>E-commerce--Malaysia.<br/>Libraries--Special collections--Dissertation, Academic.  <br/>Pricing--Malaysia.<br/>Product management--Malaysia.<br/>Small business--Malaysia.