Falkheimer, Jesper, <br/><br/>
Strategic Communication :   An Introduction To Theory And Global Practice  /  
Jesper Falkheimer and Mats Heide. 
 - Second edition 
 - 254 pages ;  23 cm.  
<br/><br/> Fakulti Pengajian Bahasa dan Pembangunan Insaniah   Pameran Buku di Kampus Bachok 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780367769260 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in organizations  <br/>Communication in management