TY  - BOOK
AU  - Kall,Jacek
TI  - BRAND METRICS: Measuring Brand Efficacy Along the Customer Journey 
SN  - 9780367765033
PY  - 2022///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Consumers' preferences
N1  - Dr. Norfazlirda Binti Hairani; Fakulti Keusahawanan dan Perniagaan; Pameran Buku di Kampus Kota; Includes bibliographical references and index
ER  -