BRAND METRICS: Measuring Brand Efficacy Along the Customer Journey - Kall, Jacek (Abingdon, Oxon ; New York, NY : Routledge, 2022)
Dr. Norfazlirda Binti Hairani
Fakulti Keusahawanan dan Perniagaan
Pameran Buku di Kampus Kota
Includes bibliographical references and index
Keywords: Brand name products -- Management; Branding (Marketing); Consumers' preferences