Kall, Jacek, <br/><br/>
BRAND METRICS:  Measuring Brand Efficacy Along the Customer Journey / 
Jacek Kall 
 - x, 140 pages :  illustrations ;  25 cm. 
<br/><br/> Dr. Norfazlirda Binti Hairani  Fakulti Keusahawanan dan Perniagaan  Pameran Buku di Kampus Kota  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780367765033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Branding (Marketing)<br/>Consumers' preferences