Innovation Analytics : Tools for Competitive Advantage / Editors, Nachiappan Subramanian, University of Sussex, UK, S.G. Ponnambalam, Vellore Institute of Technology, India, Mukund Janardhanan, University of Leicester, UK - ix, 313 pages : illustrations ; 24 cm.

Fakulti Keusahawanan dan Perniagaan Pemilihan Buku di Karnival Semarak Ilmu @ UMK

Includes bibliographical references and index

9781800610002


Product management
Product life cycle
Technological innovations--Management