Innovation Analytics : Tools for Competitive Advantage /
Editors, Nachiappan Subramanian, University of Sussex, UK, S.G. Ponnambalam, Vellore Institute of Technology, India, Mukund Janardhanan, University of Leicester, UK
- ix, 313 pages : illustrations ; 24 cm.
Fakulti Keusahawanan dan Perniagaan Pemilihan Buku di Karnival Semarak Ilmu @ UMK
Includes bibliographical references and index
9781800610002
Product management Product life cycle Technological innovations--Management