TY  - BOOK
AU  - Lam,Phoenix
TI  - Online Place Branding: The Case of Hong Kong
T2  - Routledge Advances in Management and Business Studies  
SN  - 9780367000349
PY  - 2021///
CY  - London, New York
PB  - Routledge/Taylor & Francis Group
KW  - Internet marketing
KW  - Hong Kong.
KW  - City promotion
KW  - Place marketing
N1  - Fakulti Keusahawanan dan Perniagaan; Pemilihan Buku di Karnival Semarak Ilmu @ UMK; Includes bibliographical references and index
ER  -