Online Place Branding: The Case of Hong Kong - Lam, Phoenix, 1981- (London; New York: Routledge/Taylor & Francis Group, 2021)
Fakulti Keusahawanan dan Perniagaan
Pemilihan Buku di Karnival Semarak Ilmu @ UMK
Includes bibliographical references and index
Keywords: Internet marketing -- Hong Kong; City promotion -- Hong Kong; Place marketing -- Hong Kong