Noor Hasmini Abd Ghani,

Brand Management : CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT / Noor Hasmini Abd Ghani, Md. Kashedul Wahab Tuhin. - xvi,147 pages ; 23 cm.

Gift

Includes bibliographical references and index

9789672912040 RM39.00


Product management.
Branding (Marketing).
Customer relations--Management