Noor Hasmini Abd Ghani,
Brand Management : CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT /
Noor Hasmini Abd Ghani, Md. Kashedul Wahab Tuhin.
- xvi,147 pages ; 23 cm.
Gift
Includes bibliographical references and index
9789672912040 RM39.00
Product management.
Branding (Marketing).
Customer relations--Management