FACTOR INFLUENCE CUSTOMER ENGAGEMENT BEHAVIOUR ON CUSTOMER LOYALTY ONLINE SHOPPING ACTIVITIES IN KOTA BHARU, MALAYSIA - Nurul Awati Mohd Lazim; Saufi Che Rusuli., Dr.; Universiti Malaysia Kelantan. Malaysian Graduate School of Entrepreneurship and Business (2020)
Thesis Collections.
Thesis Master.
Bibliography : pages 72-75.
Keywords: Customer loyalty -- Malaysia -- Kelantan -- Kota Bharu; Consumer behavior; Libraries -- Special collections -- Dissertation, Academic; Online shopping -- Malaysia -- Kelantan -- Kota Bharu