Indra Choirul Umam,

IMPACT OF SOCIAL MEDIA ON PURCHASE DECISION IN MILLENNIAL ERA/ INDRA CHOIRUL UMAM; supervised by: Dr. Suhaila Abdul Kadir. - xi, 110 pages : colour illustrations ; 30 cm + 1 computer disc

Thesis Collections. Thesis Master.

Bibliography : pages 94-104.


Social media--Influence.
Libraries--Special collections--Dissertation, Academic.
Millennials (Generation Y).
Purchasing power.