IMPACT OF SOCIAL MEDIA ON PURCHASE DECISION IN MILLENNIAL ERA/
INDRA CHOIRUL UMAM; supervised by: Dr. Suhaila Abdul Kadir.
- xi, 110 pages : colour illustrations ; 30 cm + 1 computer disc
Thesis Collections. Thesis Master.
Bibliography : pages 94-104.
Social media--Influence. Libraries--Special collections--Dissertation, Academic. Millennials (Generation Y). Purchasing power.