Rafine, Dariush, 1943- Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad. - Ft. Lauderdale, FL : J. Ross Pub., c2007. - xxvii, 403 p. : ill. ; 27 cm. ISBN: 9781932159707 Subjects--Topical Terms: New products--Marketing.Product management.