EXPERIMENTAL ANALYSIS OF NEUROFINANCE TOWARDS HEURISTICS BEHAVIOUR ON FINANCIAL DECISION MAKING: CASE OF SMALL-MEDIUM ENTREPRENEURS (SMEs) /
Case of Small-Medium Entrepreneurs (SMEs).
NURAZLEENA ISMAIL; supervised by: Prof. Dr Nik Maheran Nik Muhammad.
- xvi, 336 pages: colour illustrations ; 30 cm + 1 computer disc