Nurazleena Ismail,

EXPERIMENTAL ANALYSIS OF NEUROFINANCE TOWARDS HEURISTICS BEHAVIOUR ON FINANCIAL DECISION MAKING: CASE OF SMALL-MEDIUM ENTREPRENEURS (SMEs) / Case of Small-Medium Entrepreneurs (SMEs). NURAZLEENA ISMAIL; supervised by: Prof. Dr Nik Maheran Nik Muhammad. - xvi, 336 pages: colour illustrations ; 30 cm + 1 computer disc

Thesis Collections. Thesis PhD.

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Finance--Psychological aspects.
Heuristics behaviour.
Investments--Psychological aspects.
Libraries--Special collections--Dissertation, Academic.