TY  - BOOK
AU  - Schmittem,Jacqueline
TI  - Data-driven travel marketing: The Importance of business intelligence for affiliate marketing in the travel industry 
SN  - 9783643913340
PY  - 2021///
CY  - Zur̈ich
PB  - LIT Verlag, 
KW  - Business intelligence
KW  - Data processing
KW  - Decision making
KW  - Technological innovations
KW  - Tourism
KW  - Marketing
N1  - Fakulti Keusahawanan Dan Perniagaan - Dr. Yusrinadini Zahirah Binti Md. Isa@Yusuff; Bibliography : pages 77-87
ER  -