Schmittem, Jacqueline, <br/><br/>
Data-driven travel marketing :  The Importance of business intelligence for affiliate marketing in the travel industry / 
Jacqueline Schmittem. 
 - iii, 87 pages ;  21 cm. 
<br/><br/> Fakulti Keusahawanan Dan Perniagaan - Dr. Yusrinadini Zahirah Binti Md. Isa@Yusuff 
<br/><br/>Bibliography : pages 77-87 
<br/><br/><label>ISBN: </label>9783643913340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business intelligence.<br/>Business intelligence--Data processing.<br/>Decision making--Technological innovations.<br/>Tourism--Marketing.