TY  - BOOK
AU  - Bhattacharyya,Jishnu
AU  - Dash,Manoj Kumar
AU  - Hewege,Chandana
AU  - Makam,Sathyaprakash Balaji
AU  - Marc,Lim Weng
TI  - Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers Through Marketing Science 
SN  - 9780367553630
PY  - 2022///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Marketing
KW  - Case studies
KW  - Social responsibility of business
N1  - Encik Hasannuddiin Bin Hassan; Fakulti Keusahawanan Dan Perniagaan; Includes bibliographical references and index
ER  -