Social and Sustainability Marketing : A Casebook for Reaching Your Socially Responsible Consumers Through Marketing Science - Bhattacharyya, Jishnu; Dash, Manoj Kumar; Hewege, Chandana; Makam, Sathyaprakash Balaji; Marc, Lim Weng (Abingdon, Oxon ; New York, NY : Routledge, 2022)
Encik Hasannuddiin Bin Hassan
Fakulti Keusahawanan Dan Perniagaan
Includes bibliographical references and index
Keywords: Marketing -- Case studies; Social responsibility of business -- Case studies