Advertising Management in a Digital Environment : Text and Cases - Kelley, Larry D., 1955-; Sheehan, Kim Bartel, 1958- (New York : Routledge, 2021)
Encik Hasannuddiin Bin Hassan
Fakulti Keusahawanan Dan Perniagaan
Includes bibliographical references and index
Keywords: Advertising -- Management; Advertising media planning; Digital media; Relationship marketing