Kelley, Larry D.,  1955- <br/><br/>
Advertising Management in a Digital Environment :  Text and Cases / 
Larry D. Kelley and Kim Bartel Sheehan 
 - vi, 195 pages :  illustrations ;  25 cm. 
<br/><br/> Encik Hasannuddiin Bin Hassan  Fakulti Keusahawanan Dan Perniagaan 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780367620714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management<br/>Advertising media planning<br/>Digital media<br/>Relationship marketing